Brand Management
With four years of experience as a Talent Brand Manager of “The Call Center Series” and a Studio Executive Director at Spark Digital Studios, I defined the vision and initial strategies for establishing a solid market presence and growing a sustainable social media brand portfolio. Responsible for executing dynamic marketing campaigns and branded missions across various social media platforms. In two years, increased brand awareness acquired over 270,000 followers with 62,000,000 impressions.
MISSION AND VALUES
I am creating a culture of warmth and belonging where everyone is welcome—acting with courage, challenging the status quo, and finding new ways to grow myself and others. While being present, connecting with transparency, dignity, and respect. Delivering my very best in all I do, holding myself accountable for results. I am performance-driven through the lens of humanity.
WORK EXPERIENCE
Studio Executive Director
Spark Digital Studios | 2021 - Current
Studio Executive Director at Spark Digital Studios who defines the vision and initial strategies for establishing a solid market presence and growing a sustainable social media brand portfolio. Controlled all stages of the campaign design process, including innovation and development. Managed brand websites that drive engagement and reach targeted audience demographics. Utilized monetization tools and analytical resources that increased company revenue by 35%. The main approaches are:
- Content Development
- Teaching and Training
- Promotional Brand Missions
- Prioritizing and Planning
- Coaching for Performance and Development
- Ops Standards and Continuous Improvements
- Business Analysis and Problem Solving
- Culture and Effective Communication
Talent Brand Manager
TikTok Creator Program | 2019 - Current
Talent Brand Manager of “The Call Center Series” with four years of experience executing dynamic marketing campaigns and branded missions across various social media platforms. Increased brand awareness and acquired over 270,000 followers with 62,000,000 impressions. Adept with planning, writing, production, talent, editing, driving engagement, and maintaining brand awareness. The main approaches are:
- Content Creation and Distribution
- Analyzing Metrics and Insights
- Digital Marketing Brand Campaigns
- Management of Content Cadence Schedule
- Drive Engagement and Brand Awareness
- Collaboration with Brands and Creators
- Content Creation and Editing
- On Camera Talent
CERTIFICATIONS
Business Analysis Professional
TikTok Business Program Certification
Certified Advertising Specialist
TikTok Ads Program Certification
Certified Marketing Specialist
TikTok Shop Program Certification
Creator Series Program
TikTok Monetization Program Certification
Adobe Suite Programs
Adobe Program Course Certification
Microsoft Office 365
Microsoft Program Course Certification
EDUCATION HISTORY
Arizona State University Online
Bachelor of Arts in Film and Media Studies
2020 - 2026 (Expected)
Starbucks College Achievement Program Free Tuition
Allen D. Nease High School
TV Production and Communications
2014 - 2018
Ponte Vedra, Florida
WORKPLACE INSIGHTS
Brand Marketing
Content Creation
Insights and Metrics
Budget Tracking
Strategy Development
Campaign Planning
Calendar Management
Team Leader
Team Collaboration
TO WHOM IT MAY CONCERN,
I am passionate about developing a relationship with clients to understand their branding needs. I'm delighted to search for a position at a company that is known for its top-notch marketing and standards in the areas of client satisfaction as well as innovation in creativity for consumers.
With four years of experience as a Talent Brand Manager of “The Call Center Series” and a Studio Executive Director at Spark Digital Studios, I defined the vision and initial strategies for establishing a solid market presence and growing a sustainable social media brand portfolio. Responsible for executing dynamic marketing campaigns and branded missions across various social media platforms. In two years, increased brand awareness acquired over 270,000 followers with 62,000,000 impressions.
My experience indicates that I can identify and execute each client's vision for its brand. I can be responsible for the creative direction of the concept from start to finish, delivering a marketing product that will serve the client in a digital environment. I am particularly proud of the feedback from clients, such as Dr. Pepper, MySmile, and TikTok, through testimonials due to the branding satisfaction they experienced in working with me and a team of professionals.
Continued growth is essential to my success, and I'm committed to providing top-quality support. I look forward to learning more about open roles and discussing how my combined experience and expertise can significantly make an impact.
Sincerely,
Connor Dunwoodie